Product
Track and Trace
An end-to-end serialization and track-and-trace product delivering complete, item-level supply chain visibility, seamlessly integrated with SAP.
Overview
What Is Our Track and Trace Product?
SuperNova's Track and Trace product enables unique, item-level identification of your products across the entire supply chain, from the packaging line to the end customer. Built to integrate seamlessly with SAP, it captures every commissioning, aggregation, and movement event in real time, giving you a single source of truth for full product traceability.
Originally proven in the highly regulated pharmaceutical sector, where it is a mandatory requirement of DRAP (Drug Regulatory Authority of Pakistan) and the FBR (Federal Board of Revenue), the product is also very useful in FMCG, where it strengthens brand protection and supply chain transparency.
Beyond compliance, Track and Trace helps track distributor territory, ensuring products are sold within their intended regions and giving you clear visibility into distribution across markets.
Why serialization matters
Without Serialization, Traceability Is a Guess
When a product isn't uniquely identified at the unit level, a recall, a regulatory audit, or a counterfeiting investigation all turn into slow, manual reconstruction work, if they're even possible at all.
Regulatory Requirements Aren't Optional
DRAP and FBR serialization mandates apply to pharmaceutical products sold in Pakistan; without a compliant system, market access itself is at risk.
Counterfeit and Diversion Risk
Without item-level identification, counterfeit products can enter the supply chain undetected, and diverted stock is nearly impossible to trace back to its source.
No Visibility Into Distribution Territory
Without tracking where serialized units actually end up, cross-territory leakage goes unnoticed and distributor performance can't be measured market by market.
Our solution
Everything Track and Trace Covers
Multi-Level Serialization
Serialization at unit, bundle, carton, and pallet level with parent-child aggregation, so a single scan reveals everything packed inside.
Real-Time SAP Integration
Real-time, two-way integration with SAP keeps commissioning, aggregation, and shipment events reconciled against your system of record as they happen.
Full Supply Chain Traceability
Complete product traceability from the packaging line to the end customer, with every event logged and retrievable on demand.
Distributor Territory Tracking
Monitor and control regional distribution, ensuring products are sold within their intended territory and giving visibility into market-by-market performance.
Business impact
What Compliance and Brand Teams Gain
Regulatory Compliance
Meet mandatory serialization requirements of DRAP and the FBR, plus regulated export markets, with audit-ready reporting built in.
Powerful for FMCG
Protect your brand against counterfeits and gain end-to-end visibility of product movement across a fast-moving supply chain.
Distributor Territory Control
Curb cross-territory leakage and understand distribution performance market by market, backed by system-recorded evidence.
Complete Supply Chain Visibility
Every serialized event captured in real time and reconciled directly with SAP, giving your teams a single, trusted source of truth.
Why SuperNova
Compliance-Grade Serialization That Also Protects Your Brand
SuperNova built Track and Trace to satisfy the strictest requirement first: mandatory pharmaceutical serialization for DRAP and the FBR, then extended the same platform to serve FMCG brand protection and distributor territory control, so it works whether your driver is regulation, counterfeiting risk, or channel management.
Built for DRAP & FBR Compliance
Originally proven in Pakistan's pharmaceutical sector against mandatory serialization requirements, and equally effective for FMCG brand protection.
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FAQ
Frequently Asked Questions
Track and trace serialization assigns a unique identifier to each unit, bundle, carton, and pallet, with parent-child aggregation, so every item can be traced individually across the supply chain from production to the end customer.
Yes. Serialization and track-and-trace reporting is a mandatory requirement of DRAP (Drug Regulatory Authority of Pakistan) and the FBR (Federal Board of Revenue) for pharmaceutical products.
Yes, the product is also very useful in FMCG, where it strengthens brand protection against counterfeits and gives full visibility into product movement across distribution.
Track and Trace maintains real-time, two-way integration with SAP, reconciling every commissioning, aggregation, and movement event against your system of record.
Yes, the product tracks distributor territory so you can ensure products are sold within their assigned regions and understand distribution performance market by market.
Get Complete, Item-Level Supply Chain Visibility
Request a demo to see serialization, aggregation, and real-time SAP integration running against your own products.
Request a Demo